Just Natural is based in Kitale, a small town in the north - west of Kenya, close to the ugandan border, 9 hours by bus from Nairobi. We are situated at 2000 m of altitude, the climate is rather mild, fresh in the evening and not too hot during daytime. Most of the local population are small scale farmers. In our area organic agriculture is widley unknown.

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Though tribal rivalities are still a big problem in Kenya, Kitale has a mixed, but peaceful population: during the post election violences of 2007 many people of different tribes took refuge in Kitale.